SEO Agency in Singapore (Upvoted 2025)

With the increasing use of mobile devices, having a mobile-responsive website is critical. Google uses mobile-first indexing, meaning it predominantly uses the mobile version of the content for indexing and ranking.

Well-organized HTML and CSS make it easier for search engines to crawl and understand the content of your website. The use of proper heading tags (H1, H2, etc.) and semantic HTML is recommended.

Here we also help to solve JavaScript SEO issues that may come up. We have experience working with developers in solving complex JS issues that need server-side rending.

Also known as schema markup, this is a code that you put on your website to help search engines return more informative results for users. It can enhance your search listings in several ways (like providing reviews, events, etc.).

Having too many broken links on a site can be a signal of a neglected or abandoned site. Proper use of 301 redirects helps transfer the link equity to the new URL.

Unique and descriptive page titles and meta descriptions are crucial as they appear in search results. They should accurately reflect the content of the page and include the main keywords.

Too many low-quality or unnecessary pages can potentially weaken your site’s authority. We fix index bloat so Google can focus on the pages that matter — your high-value service and location pages.

Most agencies in Singapore still sell SEO services by “X number of keywords,” which sounds good on paper but makes no sense in real search. A single well-built page can rank for hundreds to thousands of keywords and variations. Limiting keywords just limits your visibility.
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FYI: At Mustard, we don’t have a cap on keywords. We optimise your pages to capture every relevant search opportunity tied to your services, locations, and intent. There are no artificial limits, it really just depends on 'money pages' / terms your customers use.

As mentioned above, a single page can hundreds of keywords. To avoid creating duplicate pages for the same search term, we have a proprietary method to cluster your keywords that goes beyond traditional SERP similarity methods. This serves as the foundation for scalable content that ranks.

We restructure your website so customers — and Google — can navigate it effortlessly. This includes refining your URL hierarchy, internal linking, navigation, and key page paths. The goal is simple: create a clean, logical site structure that boosts crawl efficiency, improves user experience, and enhances your visibility across all service areas.

Instead of guessing or stuffing everything into one URL, we create a clear keyword-to-page strategy that guides content creation, on-page optimisation, and future expansion. This ensures every page has a focused purpose and prevents your own keywords from competing against each other (keyword cannibalisation).

We build a custom dashboard that puts your rankings, traffic, leads, and campaigns in one place. No more digging through spreadsheets, tools or messy reports. You get a live, automated view of what’s working, what’s improving, and where your opportunities are.

Once we optimize all of the existing pages, we go back and create all of the pages missing from the website in order to obtain our SEO prominence. This includes practice area pages, supporting pages, and blog posts.

We keep your content fresh and remove anything that drags your site down. Old or competitive pages get updated, rewritten, or pruned so they can rank better over time.

We use a proprietary silo structure that strengthens your site’s topical relevance and internal linking. Instead of a scattered collection of pages, your content is organised into strategic themes that guide Google through your services and locations. This gives your most important pages the authority they need to rank — at scale.

Our writers are all SEO trained and have experience writing for brands like Hubspot, Standard Chartered and Expedia.

For local SEO, we'll help you acquire high-quality, locally relevant links that signal to search engines your business’s strong ties and prominence to the local community.

The best types of links for local SEO are those from well-regarded local businesses, relevant websites, community and industry-related directories, and local news sites, as well as from local chambers of commerce or industry-specific associations.

Implementing structured data (schema markup) for local businesses helps search engines understand your business’s local relevance. This can include information like your business’s physical location, contact information, and business type.

Encourage customers to leave reviews on your Google My Business profile and other relevant platforms. Responding to reviews, both positive and negative, can also improve your visibility and appeal to potential customers.

Building links from local businesses, directories, and events can strengthen your local presence. These local backlinks signal to search engines that your website is relevant and authoritative in your local area.

Create content that speaks to local audiences, like blog posts about local events, news, or activities. This not only helps with Local SEO but also establishes your business as part of the community.

You work directly with a dedicated Client Success specialist who knows your business inside out. We give you one consistent point of contact who manages the project & team, keeps everything aligned, and makes sure you always know what is happening next.

We don’t send you a templated report and call it a day. Each month, we get on a full live online presentation and walk you through everything that happened, what we learned, and what we are doing next.