How To Generate Leads in SIngapore

At Mustard, we help Singapore’s local service brands — from tuition centres to clinics and repair shops — generate more leads through search-driven marketing campaigns.

You're probably here because you need an agency partner to help you scale your business' leads.

Here's the thing: When selecting an agency, don't just jump for 'guaranteed results " or "free audits". Most of them don't work anyway, that's why they're free. We know this because we have plenty of companies that swap over from other agencies.

Many are still clinging to very outdated strategies and tactics that no longer work.‍

We take a different approach. Our Blended Search (Momentum™) strategy combines Local SEO, Google Ads, and high-converting landing experiences to put your brand everywhere your customers are searching — and keep the leads coming.

Before anything else, we recommend you read our guide on Blended Search below.

Blended Search: Our Proven Lead Generation Strategy For Local Services in Singapore

Blended Search breaks down into a few areas of search marketing:

• SEO + GEO
• PPC
• Local SEO
• Google Ads
• Meta Ads
  ‍

The Blended Search approach works for all types of local services, particularly B2C services with physical storefronts in Singapore:

Education & Enrichment

• Tuition centres (Primary, Secondary, JC, IB, IGCSE)
• Enrichment centres (Math, English, Science)
• Music schools (piano, guitar, drums, violin)
• Coding & robotics classes
• Art schools / drawing studios
• Dance studios
• Language schools
• Student care centres
• Preschools (AOP/POP/Private)

Health, Medical & Wellness

• GP clinics
• Dental clinics
• Physiotherapy / Chiropractors / TCM
• Eye clinics & optometrists
• Skin clinics / dermatology
• Aesthetic clinics
• Hearing centres
• Counselling / therapy services
• Massage & wellness spas

Home & Property Services

• Aircon servicing
• Pest control
• Plumbing
• Electricians
• Handyman services
• Locksmiths
• Movers
• Renovation contractors
• Cleaning services
• Landscaping & gardening
• Interior design studios

Repair & Maintenance

• Phone repair shops
• Laptop / computer repair
• Appliance repair
• Watch repair
• Shoe repair / key duplication
• Car workshop / car servicing
• Car grooming & detailing
• Bike repair shops

Beauty & Personal Care

• Hair salons
• Nail salons
• Eyelash & brow studios
• Facial salons
• Barber shops
• Tanning / waxing studios

Fitness, Sports & Recreation

• Gyms
• Personal training studios
• Yoga & Pilates studios
• Martial arts schools (BJJ, Muay Thai, Taekwondo)
• Swimming schools
• Sports coaching (tennis, badminton, golf)

Family & Child Services

• Childcare / infant care
• Preschools
• Speech therapy
• Occupational therapy
• Learning support services

Automotive & Transport

• Car rental
• Motorcycle shops
• Car workshop & repair
• Tyre shops
• Car grooming & car wash
• Battery replacement services

Pets

• Pet grooming
• Vet clinics
• Pet boarding / daycare
• Pet training
• Pet cremation

Lifestyle & Specialty Services

• Photography studios
• Tattoo studios
• Tailor / alteration services
• Laundry / dry cleaning
• Storage solutions
• Catering services
• Carpet & upholstery cleaning
• Florists (with delivery)