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A MESSAGE FROM OUR CO-FOUNDER
ABOUT MUSTARD
Helping Services Get More Clients.
More Than Just Lead Generation Specialists, We’re Experts In The Service Industry.
WE HAVE THE PLAYBOOK YOU NEED
Built Specifically For Scaling Services.
The local service industry in Singapore is too competitive to work with a generalist agency. You need a partner that understands how Singaporeans search — and has a proven track record of driving leads in crowded, high-intent markets. That’s Mustard.
Right now, in 2025, Google remains the highest-ROI channel for service-based businesses. We don’t waste your budget on vanity platforms or awareness campaigns that don’t bring in appointments, walk-ins, or calls.
Instead, we’ve perfected a Blended Search™ system that pairs the speed of Google Ads with the long-term compounding power of organic traffic and Google Maps.
Our approach attacks every high-intent search opportunity — across SEO, Local SEO, and PPC — giving your business the strongest chance to generate consistent, qualified leads that turn into real revenue for your outlets.
Natasha Lee
COO, Co-Founder
Our OFfice
1 MacTaggart Rd, #02-02, Singapore 368089
Monday
9:30 AM – 7:30 PM
Tuesday
9:30 AM – 7:30 PM
Wednesday
9:30 AM – 7:30 PM
Thursday
9:30 AM – 7:30 PM
Friday
9:30 AM – 7:30 PM
Saturday
Closed
Sunday
Closed
WHY MUSTARD?
Because You Need A Partner That Knows How to Win.
Hiring an agency is a big commitment, so we encourage you to do your research.
Here are a few things that make us different.
Built For Service Based Businesses
No eCommerce. No SaaS. Just high-performance local service campaigns by experts who understand the service-specific needs.
Full-Funnel Strategy for Singaporean Businesses
Today’s prospects see ads, maps, organic listings, Reddit reviews, AI results, and social all at once. To win, you need to be everywhere. We help you appear on each part of Search.
Dedicated Client Success & WhatsApp Group
Clear communication. Realistic timelines. Transparent reporting. The agency experience you've always wanted.
We're probably the most copied website in the tuition industry in Singapore. We helped Zenith dominate almost every possible keyword in the industry from Secondary 1 up to JC 2 for highly profitable terms that actually make money.> 3,500 Monthly Clicks for Non Brand Keywords
> 3,500 Monthly Clicks for Non Brand Keywords
> 1,000 Monthly Conversions
Generated additional $80K in monthly revenue over 24 months for coding bootcamp startup by outranking incumbents like General Assembly and Le Wagon.
+$80K monthly revenue
~ 45 MQLs monthly
Stop wasting time on Guess-SEO & shortcuts.
90% of marketing is busy work & distraction. Around 10% of the work drives all the impact.
Most agencies are not fit to work with service-based businesses. Their strategies are out touch and they don’t understand the inner workings of your business.
I’ve worked with service-businesses for almost a decade, and I know what moves the needle and what you care about.
Not long tailed keywords, not blog traffic, not colourful charts and not even keyword rankings. You want new customers. Our entire process is built with that goal in mind, which is why we’re so damn effective at what we do.
From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you land net new clients.
Justin Quek
— Director, MUSTARD
