A MESSAGE FROM OUR CO-FOUNDER
SEM Agency in Singapore (Upvoted 2025)
Need More Clients?
Get your business to the top of Google and Bing with PPC ads that capture exclusive, high-intent leads. Pay only when potential clients engage.
We've worked with leading brands in Singapore:
“Fintech SEO is brutally competitive, yet Mustard helped us break into top positions for highly profitable terms like ‘best business account'.”
Charlie Barton
Global SEO Manager, Airwallex
Global SEO Manager, Airwallex
You've Probably Tried SEM Before, And It Didn't Work. Here's Why...
When it comes to getting qualified leads for your service, there’s nothing more powerful than search engine marketing. Google Ads appear on the top above organic results & map listings and are "high intent” traffic, because people are in-market right now searching for what you offer.
The problem is, too many firms are still running outdated Google Ads campaigns: bidding blindly on expensive keywords, targeting too broadly, and trusting Google’s “smart” settings. The result? Sky-high costs, wasted clicks, and very few signed cases.
Our PPC management approach flips that script by focusing on efficiency and outcomes:
Appear for highly profitable terms that actually bring in leads, not long-tailed keywords with no search volume.
Avoid wasting budget on irrelevant clicks with precision targeting and negative keyword fencing.
Lower cost per case by optimising ad copy, landing pages, and bidding strategy
Target the exact neighbourhoods and client types that matter to your business
Reach high-intent prospects who are actively searching for your service
Transparent reporting shows exactly where your money goes and what cases it produces
If You Work With Us, You Will Grow
Most agencies fail to deliver results because they only focus on a few parts of the search engine results page. Our Conversion Focused SEO Services leverage search, maps, and beyond: so your brand's services is everywhere customers are looking.
“Mustard took us from zero online presence to literally thousands of leads. They didn’t just run campaigns — they built the entire SEO process. Game-changing.”
Jason Yang
Founder, Mobile Life
Founder, Mobile Life
PPC ADS MANAGEMENT STRATEGY
Here's How We'll Get You Results
A completely done-for-you service, our team handles every aspect of your firm’s PPC campaigns. You set the growth goals—we’ll build and manage campaigns that deliver the right cases at the right cost.
SEM Audit & Setup
Before any campaigns go live, we start with a complete audit and setup phase. This ensures your account, tracking, and technical foundations are correctly configured, so you never waste budget or run blind.
Foundational Audit & Troubleshooting
Before optimising or launching any campaigns, we conduct a deep structural audit to uncover issues like poor campaign segmentation, irrelevant targeting, weak ad relevance, and budget inefficiencies. This ensures your account is clean, efficient, and ready to scale profitably.
Setup Analytics & 360° Tracking
If you’re new to analytics, don’t worry — we handle everything. From GA4 and conversion tracking to call tracking and attribution, we ensure your data is accurate and actionable from day one.
SEM Strategy
With clean foundations in place, we develop a clear strategy grounded in keyword intent, competitive insights, and targeting logic. This ensures your campaigns are built to capture real demand with maximum efficiency.
Unlimited Keyword Research & Intent Mapping
We identify high-intent, high-value keywords through manual research and competitor analysis. This gives us a clear view of what your customers search for and where the strongest opportunities lie.
Advanced Targeting Strategy
We refine your targeting by service type, geography, device, audience segment, and negative keywords. This ensures your ads reach the right people while eliminating wasted impressions and irrelevant clicks.
Campaign Architecture Planning
We define how your campaigns should be structured — including segmentation, ad group themes, match type strategy, and quality score best practices. This blueprint drives efficiency and relevance at scale.
High-Value SEO Content
This is where MUSTARD really stands out. While most agencies rely on a single SEO strategist and a generic writer, every Mustard account gets a dedicated Content Strategist, Technical Writer AND Senior Designer (no add-on fee required).
We produce full, on-brand pages with custom visuals, thoughtful UX, and content built with strategic intent, WITHOUT random keyword stuffing, dropdown spam, or template pages.
SEO On Page Optimisations
We take an inventory of all the existing pages on the site. From there, we update/augment metas, headings, content, and structured data for the pages that are important for SEO.
New SEO Page Design & Development
Once we optimize all of the existing pages, we go back and create all of the pages missing from the website in order to obtain our SEO prominence. This includes practice area pages, supporting pages, and blog posts.
Ongoing Content Refreshes & Pruning
We keep your content fresh and remove anything that drags your site down. Old or competitive pages get updated, rewritten, or pruned so they can rank better over time.
Silo Creation / Internal Linking
We use a proprietary silo structure that strengthens your site’s topical relevance and internal linking. Instead of a scattered collection of pages, your content is organised into strategic themes that guide Google through your services and locations. This gives your most important pages the authority they need to rank — at scale.
Technical Writers
Our writers are all SEO trained and have experience writing for brands like Hubspot, Standard Chartered and Expedia.
Link Acquisition & Digital PR
It’s simple: without links, your site will not rank for your most coveted keywords. Links play a pivotal role in SEO as they serve as a “vote” from external websites to your legitimacy and trustworthiness, which is a big ranking factor in search engine algorithms.
Tier 1 Link Acquisition
Links aren't dead. PageRank (Google Patent) is still remains a key factor is getting pages to rank. We have results to prove it. Forget "DR10-20 links", we minimally acquire DR40 links that move actually move the needle.
FYI: Not all links are not created equal and some links can actually hurt more than help. That’s why we focus on acquiring only the most high-quality and impactful links that will move the needle in terms of rankings.
Local Citations & Digital PR
For local SEO, we'll help you acquire high-quality, locally relevant links that signal to search engines your business’s strong ties and prominence to the local community.
The best types of links for local SEO are those from well-regarded local businesses, relevant websites, community and industry-related directories, and local news sites, as well as from local chambers of commerce or industry-specific associations.
Optimise For Local Search
Capture your local market with SEO tailored to your local service area. Whether it is ranking for "Singapore" or specific neighbourhoods, we help you appear on page 1 for profitable terms.
Google Business Profile (GBP) Optimisation
Claiming and optimising your Google Business Profiles listing is essential. This includes ensuring your business name, address, and phone number (NAP) are consistent across the web, adding a detailed description, operating hours, and photos.
Local Business Schema Markup
Implementing structured data (schema markup) for local businesses helps search engines understand your business’s local relevance. This can include information like your business’s physical location, contact information, and business type.
Online Reviews and Ratings
Encourage customers to leave reviews on your Google My Business profile and other relevant platforms. Responding to reviews, both positive and negative, can also improve your visibility and appeal to potential customers.
Local Link Building
Building links from local businesses, directories, and events can strengthen your local presence. These local backlinks signal to search engines that your website is relevant and authoritative in your local area.
Hyper Localised Content
Create content that speaks to local audiences, like blog posts about local events, news, or activities. This not only helps with Local SEO but also establishes your business as part of the community.
SEO Reporting & Communication
You get clear, consistent communication and transparent SEO reporting. We keep you updated on progress, results, and next steps so you always know what we’re working on and what’s coming up.
Dedicated WhatsApp Group
We stay in touch with you through a dedicated WhatsApp channel so you can reach us quickly whenever you need support. You get fast replies, clear updates, and real-time communication without waiting for scheduled calls.
Low Account to Client Success Ratio
You work directly with a dedicated Client Success specialist who knows your business inside out. We give you one consistent point of contact who manages the project & team, keeps everything aligned, and makes sure you always know what is happening next.
More Than a Monthly Report
We don’t send you a templated report and call it a day. Each month, we get on a full live online presentation and walk you through everything that happened, what we learned, and what we are doing next.
SEM PROCESS
Here's How We Work
Unlike traditional SEO agencies, we don’t just chase rankings — we follow a proven 4-pillar SEO process that target "money pages". From technical optimisation, to content creation, to authority building, to GEO/AEO search visibility, every pillar works together to maximise exposure and bring you quality leads.
Technical SEO
This is often spoken about like a black box. It isn't. The fastest way to fix critical site issues. Within 14 days, your rankings start climbing.
Local SEO
Securing the top ranking in Google "Maps Pack" organically for targeted local searches.
SEO Content
Highly targeted PPC + LSA campaigns going after high value and localised keyword searches.
Link Acquisition
Generate targeted leads by getting to the top of social media feeds with high-converting static creatives that actual work.
💁🏻♀️ Sure, you have choices
Here's why our wins.
Industry Expertise
Team Composition
Content Output
Communication
Secret Sauce?
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Service Business Experts
SEO, Content, Writer Designer. Web Dev
High Quality SEO Content & Design
Fast Replies, Dedicated WhatsApp Group
5 years of data on Service Brands
In-House Team
No outside insights
Cross department priorities
Spread too thin
Internal delays
No market benchmarks
Freelancers
Generic skills
Single focus
Limited Capacity
You manage them
Guesswork-based
Other Agencies
Just another client
SEO & Writer
Lacks Focus on Content & Design Quality
High Client To Account Manager Ratio
One-size-fits-all & work for your competitors
The Leading Choice For Service Based Businesses
We have deep industry knowledge, proven formats, and strategist designed specifically for services in Singapore.
We're probably the most copied website in the tuition industry in Singapore. We helped Zenith dominate almost every possible keyword in the industry from Secondary 1 up to JC 2 for highly profitable terms that actually make money.
> 3,500 Monthly Clicks for Non Brand Keywords
> 1,000 Monthly Conversions
Generated additional $80K in monthly revenue over 24 months for coding bootcamp startup by outranking incumbents like General Assembly and Le Wagon for extremely profitable keywords like "coding bootcamp".
+$80K monthly revenue
~ 45 MQLs monthly
We agree, SEO doesn't have to look ugly.
We know how to rank beautifully designed pages that convert. How do we know this? Well... let's just say competitors love copying our site designs.
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Ready For More Leads?
Most agencies fail to deliver results because they don't know how to navigate the competitive landscape of service-based businesses. We do. We've helped hundreds of SMEs & startups in competitive markets win market share and get more clients.
Here’s what you should expect to happen:
Schedule An SEO Discovery Call
A 30 minute online deep dive in your company's past SEO efforts, your SEO competitors and SEO goals.
Receive An SEO Growth Roadmap
A roadmap showing you everything you need to do to start getting more leads from search engines & ads, including investment amount and timeline to results.
Hire Your Last SEO Agency
If you accept our roadmap, we’ll get started building your campaigns. Most of our clients start getting leads within 30-60 days.
START GROWING
Work With Us
An Entire SEO, Content & Design Team — From
$2,250 / Month
Highly targeted SEO campaigns
Top rankings in Google's "Maps Pack"
Top rankings in Google's organic listings
On-Brand content creation for website
Website fixes & publishing support
Custom design images per page
ROI tracking and reporting
“I've worked with Mustard for nearly 4 years now. We've ranked for super profitable terms like "hotdesking singapore". They’re an extremely insightful team whom we regularly recommend to my friends. Thank you guys!”
Ken Tan
Founder, Open Fields
Founder, Open Fields
Stop wasting time on Guess-SEO & shortcuts.
90% of SEO is busy work & distraction. Around 10% of the work drives all the impact.
Most SEO agencies are not fit to work with service-based businesses. Their strategies are out touch and they don’t understand the inner workings of your business.
I’ve worked with service-businesses for almost a decade, and I know what moves the needle and what you care about.
Not long tailed keywords, not blog traffic, not colourful charts and not even keyword rankings. You want net new customers and sign ups. Our entire SEO process is built with that goal in mind, which is why we’re so damn effective at what we do.
From the way we operate to the way we structure our SEO contracts, we’re not here to bill you for busy work, we’re here to help you land net new clients.
Justin Quek
— Director, MUSTARD
Related SEO FAQ
SEO can feel like a black box—but it doesn’t have to be. Below, we answer the most critical questions brands ask as they look to scale visibility, outpace competitors, and build long-term digital momentum.
What makes MUSTARD different from other SEO agencies in Singapore?
Specialised in Service-based Businesses
At MUSTARD, we focus exclusively on service-based businesses. Unlike SEO agencies in Singapore that spread their resources across various digital marketing services & industries, we have experience and historical data on what works specifically for the service industry in Singapore.
Strong Focus on Content & Design Quality
At MUSTARD, every Local SEO team has a senior writer and designer. Unlike other agencies, this is NOT an add-on fee. We know what ugly SEO can do to a brand. For us, SEO should look great and rank equally as well.
How long does it take to see SEO results?
SEO is a Long-Term Investment
SEO is not an overnight solution. On average, it takes 3 to 6 months to see noticeable improvements, such as higher search rankings and increased organic traffic. The exact timeline depends on factors like your industry’s competitiveness, your website’s current condition, and the keywords being targeted.
Consistency Builds a Relationship with Google
Achieving tangible growth requires consistent effort. Think of SEO as building a relationship with Google—one that takes time and trust. Short-term efforts, such as pausing SEO after 3 months, often disrupt this relationship, preventing your website from gaining the long-term rewards of high rankings.
That is why our SEO campaigns are designed for a minimum of 6 months, ensuring the sustained effort needed to establish trust with Google and unlock impactful results.
Can you share your SEO methodology?
Keyword Research: The Foundation of Effective SEO
At MUSTARD, selecting the right SEO keywords goes beyond targeting popular terms. We focus on identifying keywords that bring real value to your business by driving relevant traffic and aligning with your goals. Our data-driven approach ensures we choose keywords with the right balance of search volume, competition, and intent.
Understanding Your Business and Market
Our first step is to understand your business, target audience, and competitors. By analysing your unique selling points and the landscape of your industry, we uncover opportunities to target keywords that differentiate you and align with what your audience is searching for.
Advanced Tools for Precision
We leverage tools like Google Keyword Planner, Ahrefs, and SEMrush to perform comprehensive keyword analysis. These platforms provide insights into search trends, keyword difficulty, and potential opportunities, allowing us to build a strategy that maximises your chances of ranking high on Google Search.
Building Keyword Clusters and Themes
Rather than focusing on individual keywords, we group related keywords into clusters. These clusters serve as the foundation for optimised content strategies, helping your site rank on the SERPs for a broader range of search terms and achieve topical authority.
A Customised Keyword Strategy for Every Client
Each SEO campaign is tailored to your business. We prioritise keywords that align with your objectives, whether it is driving conversions, increasing traffic, or boosting brand visibility. This ensures that every keyword we target delivers tangible value and contributes to your long-term growth.
What is the SEO pricing if we engage you as an SEO consultant?
Transparent SEO Pricing for Every Business
Our SEO pricing starts at $1,100 for our simplest plan, scaling up to $3,000+ for performance-driven campaigns, and higher for businesses targeting multiple countries. Each plan is tailored to deliver impactful results, whether you are a small business or a larger enterprise with more complex needs.
Value-Driven ROI
Unlike many SEO agencies in the market, our pricing reflects the value we deliver. We base our costs on the experience and data needed to consistently achieve a minimum 3x return on investment for service-based clients—particularly when securing top 3 SEO rankings on Google. These results are backed by proven data from our existing clientele.
Dedicated Campaign Support
Each campaign includes a dedicated account manager and an experienced SEO expert who will guide you through the entire process. This ensures transparency, consistency, and personalised support at every step of your SEO journey.
If you are unsure whether MUSTARD is the right SEO company for you, talk to one of our SEO consultants for a no-obligation consultation.