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We Fill Classrooms.
Period.
Growthmustard is a specialised student marketing agency that turns "invisible" education brands into at-capacity classrooms.
Our Student Enrolment Engine™
We understand student psychology and drive real enrolment decisions.
Capture Local Attention
Tailored briefs for student engagement
Built for high-conversion trial signups
Eliminate Enrolment Friction
Data-driven systems that convert visitors
Content that build strong parent trust
Leverage Education Expertise
Skip errors from generic agencies
5+ years of student enrolment data
Before working with Growthmustard, our company website boring and did not build much credibility for us.
After Growthmustard, everything changed. The team took effort to study our brand inside out, and our campaigns are now much better targeted, with stronger leads vs previous random clicks.
It's beautiful now, and we're seeing good traction on our site.
Jamie Tan
Marketing Lead, Zenith Education Studio
Stop hiring generalists.
Stop 'testing' and start enrolling. We engineer student and parental trust to turn your marketing spend into a predictable pipeline, not a monthly overhead.
Students are scrolling right past you. We fix that.
We were built for education companies. No eCommerce. No SaaS. Just high-performance social & search campaigns by experts who understand the student journey. From strategy to execution, we handle it all for you.
Enrolment Strategy
- ICP Build
- Service Analysis
- Offer Creation
Grow Awareness
- Facebook Ads
- Instagram Ads
- Creative Briefs
- Static/Video Creatives
Capture Search
- SEO + GEO
- Content Writing
- Google Maps
- SEM Ads
Optimise Conversion
- Web Development
- CRO & Analytics
- Monthly Review
What our clients say
We're been getting plenty of high-quality WhatsApp inquires on our pottery courses since working with Mustard.
Jared, Co-Founder at Sen
"The team took effort to study our brand inside out, and our campaigns are now much better targeted, with stronger leads vs previous random clicks. "
Jamie Tan, Marketing Lead at Zenith Education Studios.png){kind=small}
“Growthmustard took us from zero online presence to literally thousands of leads. They didn’t just run campaigns — they built the entire engine. Game-changing.”
Jason, Founder at Mobile Life
“Fintech SEO is brutally competitive, yet Mustard helped us break into top positions for highly profitable terms like ‘best business account'.”
Charlie Barton, Global SEO Manager, AirwallexWhat working together looks like.
Onboarding & Alignment
A 15-min Intro Call to onboard you to our streamlined, 6-step Client Workbook designed for education brands—no 47-page questionnaires or month-long audit phases.
Kick Off Call
Your dedicated performance & creative team presents the game plan, first ideas, and timeline. Questions answered, expectations set.
Strategy
Our StudentEngine™ system leverages 5+ years of student data to build your core strategy. Our team layers on human insight and industry research to sharpen your unique hook.
Review & Launch
See everything before it goes live. Then we flip the switch and start driving traffic and student enrolments.
Ongoing Cycle Planning & Execution
Weekly analysis, technical content research, creative refreshes, technical fixes and budget shifts based on real enrolment data—not vanity metrics.
Communication & Reporting
Regular updates via dedicated WhatsApp group, monthly Strategy Calls and customised performance reports focused on enrolment metrics that matter.
Stop guessing.
Start enroling.
See how we can help you turn online marketing into an enrolment engine, while reducing acquisition costs and eliminating marketing headaches.
Here's what we'll cover:
- Your current marketing efforts and what's working
- Our Student Enrolment Engine and how it applies to you
- Specific challenges blocking your student goals
- Service packages, timeline expectations, and investment
Questions we often get
Which education niches does our approach work for?
Our Student Enrolment Engine™ works across all education sub niches because it adapts to the specific audience dynamics of each sector. And we've proven this with results across preschools, primary school, colleges, up-skilling courses, tuition, crash courses and corporate trainings.
The fundamental principles remain consistent, understanding audience pain points, creating platform native content, and focusing on key messaging (we have a blueprint for this).
But the execution varies dramatically, based on the specific audience. For example: Our approach to a tuition emphasises transformation, results and conceptual understanding, while our focus for a professional development programme highlights student portfolio development and industry placement.
Different niches, same framework, consistently strong results.
What makes Growthmustard different from other marketing agencies?
We're hyper-focused on student marketing, so you don't have to pay "generalist tax". We're not experimenting and trying to figure out what works best for education companies.
We know exactly what we need to do on Day 1 and have updated data/findings on what's working today.
Who are Growthmustard's best-fit clients?
The clients that work best with us are ones that have: a clear Ideal Customer Profile (ICP), physical centre/storefront, strong teacher profiles, working website and dedicated POC to work with us.
How long does it take to see results?
It often takes 60-90 days to start seeing results and actual student enrolments.
For those that do not have a proper website or have technical/platform issues, results will be delayed.
Are you more expensive than hiring in-house?
Absolutely not. At the price of one full-time hire, you will get an entire dedicated performance marketing team: strategists, content writers, designers, project manager and WhatsApp group.