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62% Cheaper Tuition Centre Leads
Zenith Education Studio is a leading tuition centre in Singapore with over 12 locations islandwide.
Despite their strong academic outcomes and reputable brand, they lacked a scalable, cost-efficient digital acquisition strategy that could reliably bring in student enquiries throughout the academic year.
They approached Growthmustard with a clear objective: increase high-quality student enrolment enquiries and outcompete other tuition brands.
Zenith Education Studios
Brand Awareness, Search Capture, Conversion Rate Optimisation
SEO, Local SEO, SEM, Meta, Website Design & Dev
The Problem
Prior to Mustard, Zenith worked on SEO, SEM & Meta campaigns with another agency but eventually switched out due to stagnating results.
Their previous campaigns were broad, unstructured and failed to account for differences in student intent across subjects, levels and exam seasons.
Moreover, the website looked boring for users and wasn't optimised for conversions.
With the critical back-to-school period approaching, Zenith wanted a partner that could help them execute a more strategic, data-driven approach that could deliver measurable improvements; not just a bunch of keyword rankings.
- Make ads profitable, predictable and more efficient than ever before.
- Re-strategise SEO roadmap to capture high-quality leads
- Redesign website to improve engagement & conversion
Our Approach
Using a structured, data-led framework designed specifically for education companies, we did the following:
- Refreshed ad platforms: Our strategists started by cleaning up each campaign: turning off losing ads and identifying the winning ones. This also included rebuilding the various campaign structures. E.g. Separate campaigns for school levels, individual subjects and general tuition keywords to improve relevance and lower costs.
- Refocused SEO on 'money' pages: Identified and focused on high-value pages for the best keyword and deleted/merged pages that had zero value. This included re-writing content (3,000 words+), building internal & external links, and fixing technical SEO issues.
- Created useful high-traffic pages: Users within the student journey were searching for tools like calculators, formula sheets and school application criteria. By using our proprietary "Golden Outlines" formula, we created content that actually drove free trials.
- Dominated Google Maps: Ranking in the top 3 on Google Maps is key for any local tuition centre. Using key insights from over 5 years of student data, we optimised Zenith's Google Business Profile across 11 centres islandwide.
The Results
Since October 2024, Growthmustard's strategy & implementation have been highly significant:
- 42 -> 1,200+ recorded conversions in the first 90 days
- Reduced cost per lead by 62.2% (ads)
- Over 381% increase in organic traffic from Google & Bing
- Generate over $19,000 in equivalent CPC value per month
- Rank in top 3 for Google Maps for all centres islandwide
- Campaigns drive traffic 47% more efficiently (CPM).
- Contributed to the growth & expansion from 9 to 12 tuition centres and now cover their primary school tuition.
- Improved lead quality for the website (stronger enrolment intent)
Before working with Growthmustard, our company website boring and did not build much credibility for us.
After Growthmustard, everything changed. The team took effort to study our brand inside out, and our campaigns are now much better targeted, with stronger leads vs previous random clicks.
It's beautiful now, and we're seeing good traction on our site.
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- Your current marketing efforts and what's working
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- Specific challenges blocking your student goals
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